Glossary
Modified on: 2024-05-13 15:50
TABLE OF CONTENTS
Booking Network Sponsor Ads Activities
| Section | Sub-Section | Term | Definition |
|---|---|---|---|
Status | Report Status | Email Schedule | An email schedule refers to a predetermined plan outlining when emails will be sent or received for a report. Users can adjust the toggle to enable or disable the email schedule. |
Status | Activity Status | Activity Status | Activity Status indicates if an activity is currently available to run or not, which is controlled by the program account admin. |
Status | Activity Status | Participate | Participate status indicates if an activity is in participation of an HMP activity. The account owner or admin can adjust the toggles to enable or disable the activity participation. |
Status | Hotel Status | Status | It states if the hotel availability within the hotel account contains the “Enabled, Disabled, Removed” status. |
Status | Member Status | Status | It states if the user member has access to the hotel account. The hotel owner or admin can adjust the toggles to enable or disable the member’s access. |
Activity management | Targets | ROAS | A marketing metric that measures the efficacy of a digital advertising campaign. ROAS =Gross Revenue from Ad campaign/Cost of Ad Campaign. For the ROAS target goal, the base bid is automatically managed by Algorithm, which helps online businesses evaluate which methods are working and how they can improve future advertising efforts. |
Activity management | Targets | Manual CPC | For the Manual CPC target goal, all bids are managed manually. You can set up Base Bid and Bid Adjustment in the Bids tab to improve the advertising performance. |
Activity management | Bids | Boost | It states a bid enhance mode which is applied to a base bid amount in advertising auctions to adjust the bid higher based on specific targeting criteria, such as check-in date, check-in day of week, days to arrival, device, audience group, length of stay, traveler country, etc. It allows advertisers to increase their bids dynamically either by a flat value with a range[0.25,5] USD or by a multiplier with a range[100%,1000%] to optimize performance and reach their target audiences effectively. |
Activity management | Bids | Exact | It states a bid enhance mode which is applied to a base bid amount in advertising auctions to adjust the bid on specific targeting criteria, such as check-in date, check-in day of week, days to arrival, device, audience group, length of stay, traveler country, etc. The targeted criteria will be bidding on base bids. |
Expedia Travel Ads Activities
| Section | Sub-Section | Term | Definition |
|---|---|---|---|
Status | Report Status | Email Schedule | An email schedule refers to a predetermined plan outlining when emails will be sent or received for a report. Users can adjust the toggle to enable or disable the email schedule. |
Status | Activity Status | Activity Status | Activity Status indicates if an activity is currently available to run or not, which is controlled by the program account admin. |
Status | Activity Status | Participate | Participate status indicates if an activity is in participation of an HMP activity. The account owner or admin can adjust the toggles to enable or disable the activity participation. |
| Status | Ad Copy Status | Locale Status | Locale Status indicates if one ad copy is active in the locale or not. Normally, ad copy will be reviewed and approved within 1~3 days from the Channel side for pending status and needs to be edited and submitted again if it’s rejected. |
Status | Hotel Status | Status | It states if the hotel availability within the hotel account contains the “Enabled, Disabled, Removed” status. |
Status | Member Status | Status | It states if the user member has access to the hotel account. The hotel owner or admin can adjust the toggles to enable or disable the member’s access. |
Activity management | Targets | ROAS | A marketing metric that measures the efficacy of a digital advertising campaign. ROAS =Gross Revenue from Ad campaign/Cost of Ad Campaign. For the ROAS target goal, the base bid is automatically managed by Algorithm, which helps online businesses evaluate which methods are working and how they can improve future advertising efforts. |
Activity management | Targets | Manual CPC | For the Manual CPC target goal, all bids are managed manually. You can set up Base Bid and Bid Adjustment in the Bids tab to improve the advertising performance. |
Activity management | Targets | Travel Window | The travel Window relates to the dates of a traveler’s intended stay. Users can adjust the toggles to enable or disable the ads to focus on travelers who are looking to book within a specific travel window. |
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