TABLE OF CONTENTS


How to Participate in HMP Expedia Travel Ads Activity

Note:
Before you manage Booking Network Sponsor Ads Activity, you must be a member of the Hotel Account which has the permissions of the Owner or Admin role. If you do not have access to Booking Network Sponsor Activity, please contact your account manager.

Overview

The Hotels Owner or Manager can participate in HMP Booking Network Sponsor Ads Activities after it’s set up by your Account Manager and enabled by the Program Admin.


Once enabled, the Hotel Owner or Manager can decide and control the hotels within the Hotel account to participate in the HMP HMP Booking Network Sponsor Ads Activity.


Booking Network Sponsor Ads is prepaid mode, The Hotel Owner or Manager needs to make sure the hotel has added enough funds and set targets, budgets, bids, and ad copies before contacting your Account Manager to activate the hotel channel status.


Participate in Ads Activity

Step 1: Select Hotel

  • In the up left hand, select the hotel that you want to manage the HMP Booking Network Sponsor Ads Activity from the dropdown list.

Step 2: Click on Activities

  • In the left-hand navigation menu, click on Activities.

Step 3: Toggle on Activity

  • On the Activities page, Available tab, toggle on the Booking Network Sponsor Ads activity in the Participate column
Note:
  • Participation allows you to enable or disable the spend of the budget submitted for the activity.
	
  • By default, it’s toggled on and you can toggle off if you want to pause the Booking Network Sponsor Ads activity participation.

Step 4: Add Funds

  • In the top left-hand, click on the Add Funds icon and input the funds' value in the input box.

  • Select the “I understand and am authorised to add funds for this property.”.

  • Click on the Submit button.

  • You will see the fund added successfully notification and the balance updated.

Note:The fund value range is [min 250 USD, max 25,000 USD]

Step 5: Setting up Targets

  • Click on the Expedia Travel Ads Activity
  • Within Targetstab:
    • Edit Performance Goal from the dropdown list: ROAS and Manual CPC are available
    • Set Markets that you want to bid for the traveler countries
    • Edit the Travel Windows by toggle on or off at your need

Step 6: Setting up Budgets

  • Within the Budgets tab: Input the budget for the months that you want to bid and click on save button.
  • Click on the Submit Budget button
  • Select “ I agree to terms and conditions”
  • Click on the Confirm button.
Note: 
You can set at most 15 months’ budget from the current month to the 14 months onwards and update them at your needs
You need to set the budget based on the budget guidance Min and Max limitation
Min budget value is 20 USD by default
You need have enough fund balance as Expedia Travel Ads is prepaid

Step 7: Setting Base Bid

  • Within the Bids tab, set the base bid for Travel Window, Length Of Stay, Check in Window, Traveller, and Audience, if you are using Manual CPC bids.
  • Minimum base bid set value is 0.5 USD.
Note: 
Bids are being optimised automatically by your ROAS targets and not allowed to update the base bids

Step 8: Setting up Photos

  • Within Ads tab, set the Hero Image by clicking the Edit button
  • Scroll down and up or Click on the photos and scroll left or right to choose the photo that you want to set as the Hero Image 
  • Click on Select at the bottom of the photo you have chosen
  • Click on Save Changes button
  • Click on Done button to save the Ad changes
  • You will see the Hero image that you have picked up

Step 9: Ad Copy Edit (Option)

  • Optional: Ad copy edit
  • Filter by Market that you want to set ad copies, which is optional, and click on the Apply Button.
  • Click on the Edit button to input the headline and description for the locales that applied to the market you have chosen.
  • You can also click on the Generate Ideas (Beta) icon to leverage AI to refine your content from the 6 alternatives and select Apply Changes
  • You can see the applied ad copies with “Pending” status and wait till Expedia side reviews and approves.
  • Click on the Done button to save the Ad changes
Note:
Ad copy review process news 1~2 days from Expedia side to approve
If the ad copy is rejected, you need to refine the content and apply again for the review
Ad copy is not deletable for now.

Visual Guide

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Available the Expedia Travel Ads Activity


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Add Funds, Performance Goal, and Markets


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Setting up Budget


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Setting up Bids



 

*Ad Copy Edit (Option)

How to Update Expedia Travel Ads Activity Targets

Overview

Hotel owners or Admins can switch the target between ROAS and Manual CPC.


Update Activity Targets

Step 1: Select Hotel

  • In the up left hand, select the hotel that you want to manage the HMP Expedia Travel Ads Activity from the dropdown list.

Step 2: Click Activities

  • In the left-hand navigation menu, click on Activities.

Step 3: Update Performance Target

  • Click on the Edit button on the right side of the Performance Target item

  • Select the target that you want to switch from the dropdown list

  • Click on the Save Changes button

    • If you switch to an ROAS target, you need to set an ROAS target value

    • Min ROAS is 0.1 with one decimal allowed

Step 4: Update Market

  • Click on Edit button on the right side of the Market item
  • Select the markets that you want to update and un-select the markets you want to remove
  • Click on Save Changes button.

Step 5: Update Travel Window

  • Click on the Edit button on the right side of the Travel Window item
  • Toggle on the travel windows and toggle off the travel windows that you don't want to advertise.
  • Click on the Save Changes button Visual Guide


Visual Guide

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How to Update Expedia Travel Ads Activity Fund

Overview

Hotel owner or Admin can add Booking Network Sponsor Ads Activity fund when it’s insufficient.


Add Fund

Step 1: Select Hotel

  • In the up left hand, select the hotel that you want to manage the HMP Expedia Travel Ads Activity from the dropdown list.

Step 2: Click on Activities

  • In the left-hand navigation menu, click on Activities

Step 3: Add Funds

  • In the top left-hand,click on the Add Funds icon and input the funds' value in the input box.
  • Select the “I understand and am authorised to add funds for this property.”.
  • Click on Submit button.
  • You will see the fund added successfully notification and the balance updated.
Note:

The fund value range is [min 250 USD, max 25,000 USD] 

Visual Guide

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How to Update Expedia Travel Ads Activity Budgets

Overview

Hotel owner or Admin can update Booking Network Sponsor Ads Activity Budgets at need.


Update Budgets

Step 1: Select Hotel

  • In the up left hand, select the hotel that you want to manage the HMP Booking Network Sponsor Ads Activity from the dropdown list.

Step 2: Click Activities

  • In the left-hand navigation menu, click on Activities

Step 3: Submit Budget

  • Within Budgets tab: Input the budget for the months that you want to bid and click on save button.
  • Click on [Submit Budget button
  • Select on “I agree to terms and conditions"
  • Click on Confirm button.
Note: 
  • You can set at most 15 months' budget from the current month to the 14 months onwards and update them at your needs
  • You need to set the budget based on the budget guidance Min and Max limitation
  • Min budget value is 20 USD by default
  • You need have enough fund balance as Booking Network Sponsor Ads is prepaid
  • it will have a “No balance” icon to notify you adding fund if no sufficient fund balance to support the budget for the current month.

Visual Guide

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How to Update Expedia Travel Ads Activity Bids

Overview

Hotel owner or Admin can update the Expedia Travel Ads Activity Bids at needs


Update Bids

Step 1: Select Hotel

  • In the up left hand, select the hotel that you want to manage the HMP Expedia Travel Ads Activity from the dropdown list.

Step 2: Click on Activities

  • In the left-hand navigation menu, click on Activities

Step 3: Update Bids

  • Within Bids tab, set the base bid for Travel Window, Length Of Stay, Check in Window, Traveller and Audience if you are using Manual CPC bids.
  • Min base bid set value is 0.5 USD.
Note: Bids are being optimised automatically by your ROAS targets and not allowed to update the base bids

Visual Guide

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How to Update Expedia Travel Ads Activity Ads

Overview

Hotel owner or Admin can update the Expedia Travel Ads Activity Ad copies at need.


Update Ads

Step 1: Select Hotel

  • In the up left hand, select the hotel that you want to manage the HMP Expedia Travel Ads Activity from the dropdown list.

Step 2: Click on Activities

  • In the left-hand navigation menu, click on Activities

Step 3: Update Ads

  • Within the Ads tab, set the Hero Image by click the Edit button
  • Scroll down and up or Click on the photos and scroll left or right to choose the photo that you want to set as the Hero Image 
  • Click on Select  at the bottom the photo you have choosed
  • Click on Save Changes button
  • Click on Done button to save the Ad changes
  • You will see the Hero image that you have picked up


Visual Guide