OTA Ads Activity Settings - Targets
Modified on: 2024-05-15 16:55
TABLE OF CONTENTS
- How to Update Expedia Travel Ads Activity Targets
- How to Update Booking Network Sponsor Ads Activity Targets
How to Update Expedia Travel Ads Activity Targets
Overview
Hotel owners or Admins can switch the target between ROAS and Manual CPC.
Update Activity Targets
Step 1: Select Hotel
- In the up left hand, select the hotel that you want to manage the HMP Expedia Travel Ads Activity from the dropdown list.
Step 2: Click Activities
- In the left-hand navigation menu, click on Activities.
Step 3: Update Performance Target
Click on the Edit button on the right side of the Performance Target item
Select the target that you want to switch from the dropdown list
- Click on the Save Changes button
If you switch to an ROAS target, you need to set an ROAS target value
Min ROAS is 0.1 with one decimal allowed
Step 4: Update Market
- Click on Edit button on the right side of the Market item
- Select the markets that you want to update and un-select the markets you want to remove
- Click on Save Changes button.
Step 5: Update Travel Window
- Click on the Edit button on the right side of the Travel Window item
- Toggle on the travel windows and toggle off the travel windows that you don't want to advertise.
- Click on the Save Changes button Visual Guide
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How to Update Booking Network Sponsor Ads Activity Targets
Overview
Hotel owner or admin can switch the target between ROAS and Manual CPC.
Update Activity Targets
Step 1: Select Hotel
- In the up left hand, select the hotel that you want to manage the HMP Booking Network Sponsor Ads Activity from the dropdown list.
Step 2: Click Activities
- In the left-hand navigation menu, click on Activities.
Step 3: Update Performance Target
Click on Edit button on the right side of the Performance Target item
Select the target that you want to switch from the dropdown list
- Click on Save Changes button
If you switch to ROAS target, you need to set a ROAS target value
Min ROAS is 0.1 with one decimal allowed
Step 4: Update Market
- Click on Edit button on the right side of Market item
- Select the markets that you want to update and un-select the markets you want to remove
- Selecting “Global” means you will advertise globally
- Click on Save Changes button.
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